Tag every campaign link properly
Build a clean UTM-tagged URL for any destination: presets for the common sources, live validation, and a breakdown of every parameter before you copy. Free, no sign-up.
Proof behind the tools
Built from a system we run on our own SaaS.
Each free tool isolates one part of the operating system. These are the current visibility and traffic receipts from running that system on SupaSidebar.
2.56M
Google Search impressions
Six-month Search Console view
26.7K
Google Search clicks
The same Search Console view
62.1K
Total website visitors
Apr 27 to Sep 1, PostHog
The visitor total includes Google, AI recommendations, direct visits, and other measured sources. Search Console impressions and PostHog visitors are related evidence layers, not a one-to-one conversion.
See the dashboards01 / How it works
Paste the destination URL
Drop in the page you're linking to. The tool checks it's a valid URL and flags it if UTM parameters are already on there.
Pick a preset or fill in the fields
Click a preset to fill source and medium for a common channel, then add a campaign name. Term and content are optional.
Copy the tagged link
Press Build link to get the full URL, lowercase and encoded the way analytics tools expect. Copy it and use it wherever you're posting.
02 / FAQ
Questions, answered.
What are UTM parameters, exactly?+
They're five query parameters, utm_source, utm_medium, utm_campaign, utm_term and utm_content, that you append to a link so your analytics tool can tell where a visit came from. They don't change the page a visitor lands on, they just label the visit.
What's the difference between utm_source and utm_medium?+
Source is where the click came from: newsletter, x, linkedin, partner. Medium is the channel type: email, social, cpc, referral. Two different newsletters are both utm_source values, but they'd share utm_medium=email. Mixing the two up is the most common reason campaign reports look inconsistent.
Why does the tool force everything to lowercase?+
Most analytics tools treat utm_source=Newsletter and utm_source=newsletter as two separate values, which splits one campaign's traffic into two rows in every report. Picking a lowercase convention and sticking to it is the single easiest fix for clean UTM data.
Do UTM parameters affect whether ChatGPT or Google cite my page?+
No. UTM parameters are for your own analytics, they tell you where a click came from, nothing more. They have no bearing on how AI assistants or search engines evaluate a page, and we won't claim otherwise.
Should I put UTM parameters on internal links, like in my own nav or footer?+
No. UTMs are meant to mark where a visitor arrived from outside your site. Putting them on internal links overwrites the original source in most analytics tools, so a visitor who arrived from a newsletter gets reattributed to whatever internal link they clicked next, and you lose the real source.
Is anything I type here uploaded anywhere?+
No. The whole tool runs in your browser: parsing the URL, building the tagged link, validating it. Nothing is sent to a server, and nothing is stored.
03 / More free tools
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Turn 'we're cited in X of N buyer questions' into a share-of-voice percentage and the revenue that visibility gap represents.
Turn 'us vs them' bullet points into a clean, semantic HTML comparison table AI engines can lift, plus matching JSON-LD.
Enter your domain and get a check-by-check verdict on whether your llms.txt actually follows the convention AI crawlers expect.
Free strategy call · 30 minutes
Tracking the click is easy. Earning the citation is the work.
Tagging links tells you where traffic came from. Beamcite does the ongoing work of getting your business cited by ChatGPT, Perplexity and Gemini in the first place, human-reviewed, every post.
Book the callNo payment. No obligation. A real human.